480% organic traffic increase for a multi-location real estate brand.
A real estate group with scattered locations and a legacy CMS needed a complete search overhaul. We rebuilt the technical foundation, created location-specific content, and built authority through strategic link placement. The result: a compounding organic growth engine that turned search into their primary lead channel.
Legacy CMS, scattered locations, zero organic strategy
Outdated CMS
The site ran on a legacy Russian CMS with no SEO capability. No proper URL structure, no schema support, no page speed optimization. A complete migration to WordPress was required without losing any data or existing rankings.
No Location Strategy
Multiple office locations with no dedicated location pages, no local intent targeting, and no structured data. Buyers searching for local properties couldn't find the brand.
Broken Internal Architecture
Dead internal links, orphan pages, no clear hierarchy. Crawl budget wasted on junk pages while revenue pages were buried. The on-site property search returned dead ends.
No Content Strategy
No high-intent money pages targeting buyer and seller queries. No pipeline-stage content mapping. The site existed but generated almost no organic leads.
Technical rebuild, content strategy, and authority building
Full CMS Migration
Migrated the entire site from a legacy Russian CMS to WordPress. Zero data loss. Clean URL structure. Full redirect mapping. Post-launch monitoring to catch any indexation issues immediately.
Location Page Architecture
Built dedicated location pages with tight URL structure, local intent signals, LocalBusiness schema, and internal linking routes that concentrated authority where deals happen.
Technical SEO Overhaul
Core Web Vitals optimization. Removed bloat. Fixed broken internal links. Rebuilt pathways to money pages. Cleaned crawl budget. Blocked noise. Prioritized revenue pages. Fixed the on-site property search.
Content and Authority
Created a content strategy mapped to pipeline stages. Wrote and published money pages for high-intent real estate queries. Coordinated strategic PR links, only relevant and credible placements. Pruned dead weight content draining authority.
Compounding growth across every metric that matters
Monthly Organic Traffic
From under 2,000 to over 11,000 monthly organic visitors in 12 months.
Ranked Keywords
From 340 to over 1,400 ranking keywords. Steady territory expansion across location and money terms.
Traffic Value (USD)
The dollar value of the organic traffic, what it would cost to buy via Google Ads. From $800 to over $3,900/mo.
Four principles that drove the results
Local intent first
Purpose-built location pages with schema and internal linking routes that concentrated authority where deals happen. Every page mapped to a real buying journey.
Speed and structure
Faster pages, cleaner architecture, less crawl budget wasted on junk. The migration alone unblocked months of pent-up ranking potential.
Content that converts
Money pages written for high-intent queries, not vanity keywords. Supported by credible, PR-grade backlinks that built trust in Google's eyes.
Relentless pruning
Dead pages cut. Crawl budget freed. Link equity funneled to winning assets. Less content, more authority per page.
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