Client Results
Three patterns show up in almost every brand we work with. Stuck at page 2 in a competitive niche. Topical gaps that look fine on the surface. Invisible to AI search. The campaigns below fixed all three.
Legal (AU Market)
From 15K to 60K+ monthly visits in 12 months
25,800
Keywords ranking
2,800
Top 3 positions
$38.2K/mo
Traffic value
Strategy and technical optimization for a legal platform in a competitive Australian market. Topical mapping, content roadmap, and on-page work. No link building.
What Mojo Links Is
Mojo Links is an SEO agency that builds topical authority and AI visibility for brands in regulated niches. Founded in 2019 by Bart Magera. One senior strategist. One engagement. No telephone-game briefs.
Verticals
Legal, medical, finance, crypto, gambling, supplements, SaaS, real estate, e-commerce.
Methodology
Topical Authority framework, applied with Sitebulb, Ahrefs, and Google Search Console.
Your Growth Partner
One senior partner who owns your growth: best-in-class links, sharp strategy, and direct guidance. Not a vendor you have to manage.
What Kills Most Retainers, and How I Run It Instead
Buyers don’t distrust SEO. They distrust SEO agencies. Here is what makes most retainers stop paying for themselves around month three, and how I do the opposite.
What kills most retainers
Junior PMs Run Senior Accounts
Most agencies park a junior PM on your strategy and route every decision through three layers of email. Diagnosis gets replaced by playbooks. Senior thinking gets diluted to checklists.
Vanity Metrics Over Revenue
Monthly reports stuffed with rankings, traffic graphs, and Domain Rating screenshots. None of it tied to revenue. None of it tied to what specific fix made money last month.
Cookie-Cutter Playbooks
Same audit template applied to a personal injury firm and a SaaS dashboard. Same anchor text strategy regardless of niche. Same monthly meeting, same slides, different logo at the top.
Discovery Instead of Work
Month one: discovery. Month two: strategy doc. Month three: implementation roadmap. Real work starts in month four, if the engagement survives that long. Most don’t.
How I run it instead
10+ Years in YMYL Verticals
Legal (US, UK, AU). Medical and supplements. Finance and crypto. Gambling. The categories where Google watches hardest and one wrong link can take a site down for a year. Regulated niches on purpose, not by accident.
You Work With Bart, Not a Junior PM
Bart writes every audit, every strategy doc, every monthly review. Author of Technical SEO: Are You Even an SEO? and Advanced SEO Tips 2025. Direct senior access isn’t a perk. It’s the model.
AI Visibility Built Into the Methodology
Schema. Entity disambiguation. Frame semantics. Knowledge Graph alignment. Every audit checks whether AI Overviews, ChatGPT, and Perplexity can extract and cite your brand. And shows you exactly where they can’t.
ROI Focus, Not Vanity Metrics
Every recommendation comes with a dollar estimate. A recent cannibalization fix surfaced $1,400/mo in 11 days. Rankings only count if they move revenue.
How the Free Growth Audit Actually Works
Topical Coverage Diagnosis
We map your existing content to a query network and identify the central topic Google thinks your site is about. Then we show the gap between that and the topic you should own. Topical authority is structured coverage of a defined niche. Not more content.
AI Citation Readiness
We check whether ChatGPT, Perplexity, Claude, and Google AI Overviews can find your brand, define it correctly, and cite it as the answer in your category. Google’s Knowledge Graph identifies you, and whether your content is structured so an LLM can quote it word-for-word. Most sites we audit fail at least three of those.
Revenue-Leak Diagnosis
Cannibalization. Indexing decay. Zero-CTR queries. Content rot. Each leak gets a monthly dollar estimate so you know what to fix first. The example in the hero card surfaced $4,247/mo in 11 days of work.
What you walk away with
A Revenue Growth Plan
Not a vague report. A prioritized plan showing exactly where revenue is hiding in your site and what each opportunity is worth per month.
- Every revenue leak found and priced in dollars per month
- Ranked by impact, so you act on the highest-value move first
- Yours to keep. Free. No sales pitch, no commitment.
20 minutes with Bart. No sales rep on the call.
From Audit to Growth
Three steps. Most agencies waste your first month pretending to discover obvious problems. We don’t. The audit is done before you book.
Book the Audit
20 minutes. No commitment. No sales rep on the call. Bart only.
We Audit Before the Call
Deep crawl, real data, written report. You don’t sit through a discovery questionnaire.
You Get the Report on the Call
Prioritized by dollar impact. Yours to keep. Hire us or don’t.
Services
After the audit, most clients pick one or two of these. Sometimes all six. Diagnosis first, then treatment.
- Most Popular
SEO Consulting
Direct access to a senior SEO for strategy, audits, and the calls that move revenue. No account managers, no junior analysts.
- Most Popular
Monthly SEO Service
Senior strategist-led retainer covering technical, content, and link acquisition. No junior PMs. Bart writes every strategy doc.
- Most Popular
Technical SEO Audit
Full-depth Sitebulb crawl cross-referenced with Ahrefs and Google Search Console. Prioritized by revenue impact.
Link Building Campaigns
Ongoing managed campaigns aligned to your topical map. Anchor ratios planned. Manual outreach. 120-day replacement guarantee.
Topical Maps
Query network architecture built around your central entity. 80 to 300 pages mapped before a word gets written.
Guest Posts
Outreach-driven placements on niche-relevant publishers with real traffic. Manual outreach. No PBNs, no link farms, no swaps.
What Buyers Said After
“Bart has helped me improve every aspect of my website from an SEO perspective and was responsible for a dramatic increase in the domain rating.”
James Goyder
Managing Editor, Asian MMA
“Bart is an SEO wizard. He effortlessly identified and resolved complex issues.”
James Dooley
Founder, FatRank
“His knowledge of technical on-page SEO is unbeatable and we’re constantly improving.”
Vaibhav Sharda
Founder, Autoblogging.ai
“He knows how to create high-quality pieces of content guaranteed to rank fast!”
Charles Floate
Founder, Charles Floate Training
“His knowledge and expertise in on-page and off-page SEO is extremely high.”
Dale Hewett
Founder, NewPhaseBlends
“Anytime we place an order I can immediately see results in traffic and rankings.”
Chris Labbate
Agency Owner, SEOBANK
“Quick and easy process, had content written and article placed within 24 hours. Highly recommended, will order again.”
Kurt Philip
CEO, Convertica
“He was quick to identify problems with our website and worked closely to fix them.”
Patrick Lusted
Director, SiamRealEstate
“Bart quickly and effortlessly moved our domain and got us atop search engines.”
Jonas Broberg
CEO, IntiraVillas
One real SEO operation every Tuesday. What I did, what it cost, what it returned. Plus the Link Acquisition Operations Kit the moment you confirm.
Written by an operator, for operators. One email a week. Unsubscribe in one click.
From the Blog
Real campaigns, real data, real revenue. Notes from inside the engine room.
Benefits of Link Building: The Outcomes I Track on Client Campaigns
A client once asked me to justify a link building invoice to their CFO. He did not care about domain rating, he cared about what the spend returned. So I stopped pitching benefits and started reporting outcomes: what link building changes on a campaign, how I measure each effect, and how long each one takes to show.
Bart Magera
SEO Silos and Topical Authority: What Works in 2026
The SEO silo debate is stuck between two wrong answers: silos are dead, or silos are everything. The truth is in the middle. The principle still works, the rigid 2005 execution does not, and done right a silo is how you build topical authority. Here is what changed.
Bart Magera
Link Sculpting: What Died in 2009 and What Replaced It
Most posts on link sculpting are still arguing about a tactic Google switched off in 2009. The nofollow trick is dead. The discipline behind it, directing your site's authority to the pages that earn, matters more than ever. Here is what changed and what to do now.
Bart Magera
FAQ
Common questions before you get started.
What does the free growth audit include?
A prioritized revenue growth plan. It shows where revenue is hiding in your site and what each opportunity is worth per month: cannibalization, topical gaps, decaying pages, and missed AI search visibility, each ranked by revenue impact. You get the written plan and a 20-minute walkthrough with Bart. No sales rep on the call. No commitment.
How long until I see results?
Technical and on-page fixes can show movement in 30 to 60 days. Topical authority compounds over 4 to 9 months. Link building campaigns compound over 6 to 12 months. Anyone promising faster is selling you something else.
Why do most SEO agencies fail?
Three reasons. They sell tactics before diagnosing strategy. They put junior staff on senior problems. They optimize for vanity metrics (rankings, traffic) instead of revenue. Mojo Links does the opposite of all three. Senior strategist on every account. Diagnosis before delivery. Dollar impact on every recommendation.
Do you guarantee rankings?
No. Anyone who guarantees rankings is either running a churn-and-burn operation or doesn’t understand how Google works. We guarantee process, deliverables, and direct senior access. Results we forecast. We don’t promise them.
What industries do you work with?
Legal, medical, finance, crypto, gambling, supplements, SaaS, real estate, e-commerce. 10+ years across YMYL and competitive verticals. Markets covered: US, UK, AU, NZ, CA, plus select EU.
What is AI visibility and why does it matter?
AI visibility is whether ChatGPT, Perplexity, Google AI Overviews, and Claude can extract, define, and cite your brand for queries in your category. It depends on schema markup, entity disambiguation, frame-semantic extraction slots, and how cleanly Google’s Knowledge Graph identifies you. It matters because AI search now intercepts queries before users reach your site. If your brand isn’t in the citation set, the traffic never arrives.
Do you offer white-label services for agencies?
Yes for link building (guest posts, niche edits). No for full retainers. Retainers go through Bart directly and aren’t white-labeled.
Can I just buy links without a full engagement?
Yes. Guest posts and niche edits are available as one-off purchases or ongoing campaigns. No retainer required. 120-day replacement guarantee on every placement.
What is semantic SEO and how is it different from traditional SEO?
Semantic SEO optimizes a site for entities, attributes, and relationships rather than individual keywords. Traditional SEO targets one keyword per page and tries to rank that page. Semantic SEO defines a central entity, maps the query network around it, and builds coverage that makes the entire topic ownable. The methodology Mojo Links uses is based on Koray Tugberk GUBUR’s Topical Authority framework.
How does Mojo Links optimize for AI Overviews and Perplexity?
By engineering content for LLM extraction. Direct-answer paragraphs under question headings. Defined-entity-plus-attribute structures. Frame-semantic slots. Complete schema markup. Entity disambiguation in the Knowledge Graph. AI Overviews cite content built for extraction. Not content that’s keyword-stuffed.
What is a topical map and how does Mojo Links build them?
A topical map is a query network organized around a central entity. We define the entity, identify every meaningful query a user might ask, cluster those queries into core and outer sections, and architect 80 to 300 pages around the network before a word of content gets written. It’s the difference between publishing 80 articles and owning a topic.
Free Growth Audit
20 minutes with Bart. The audit is already done. See your biggest revenue leak in dollars. Keep the report. No commitment.
No contracts. No commitment. Just data.