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- SEO
Bart Magera16 min readGambling SEO: How We Run Search Campaigns for Igaming Brands
The operator guide to gambling SEO: why organic outranks restricted paid channels, the trust and licensing signals that rank iGaming sites, the money-vs-informational keyword split, and a real casino campaign.
- SEO
Bart Magera14 min readHealthcare SEO: The 18-Month Engagement Pattern I Run for Medical Practices
How healthcare SEO runs at scale: the ranking factors that decide health searches, the 18-month engagement, the KPIs that matter, and how to scale search across locations and specialties.
- SEO
Bart Magera15 min readLaw Firm SEO: The 18-Month Engagement Pattern I Run for Attorneys
How law firm SEO actually works: the ranking factors that decide legal searches, the 18-month engagement I run for firms, the KPIs that matter, and how to pick a partner that earns its retainer.
- SEO
Bart Magera10 min readSupplement SEO: How We Run Search Campaigns for Wellness Brands
The operator guide to supplement SEO: the FDA-compliance and trust signals that rank nutraceutical brands, the ranking factors for product and content pages, and what a real link campaign produced.
- SEO
Bart Magera13 min readCrypto SEO: How We Run Search Campaigns for Web3 Brands
The operator guide to crypto SEO: why organic outranks restricted paid channels, the trust signals Google demands of web3 sites, the ranking factors, and what a real exchange campaign produced.
- SEO
Bart Magera14 min readFinance SEO: How We Run Search Campaigns for Financial Brands
The operator guide to finance SEO: the YMYL and E-E-A-T bar Google holds financial sites to, the ranking factors, a step-by-step strategy, and what a real fintech campaign produced.
- SEO
Bart Magera15 min readMedical SEO: How We Run Search Campaigns for Healthcare Practices
The operator-level guide to medical SEO: the ranking factors that decide health searches, the E-E-A-T and HIPAA bar Google holds medical sites to, local search, and how difficulty shifts across specialties.
- SEO
Bart Magera15 min readLegal SEO: How We Run Search Campaigns for Legal Practices
The operator-level guide to legal SEO: the ranking factors that decide legal searches, the E-E-A-T bar Google holds legal sites to, local search, and how difficulty shifts across practice areas.

