Mojo Links Blog
Semantic SEO, link building, and AI search.
Insights from inside the engine room. Real campaigns, real data, real revenue.
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Gambling SEO: How We Run Campaigns for Casinos, Sportsbooks, and Igaming Brands
Gambling SEO is the most regulated vertical we run and the one where Google trust signals matter most. Licensing posture, responsible-gaming compliance, jurisdiction-by-jurisdiction targeting, and affiliate-dominated SERPs make iGaming one of the highest-friction verticals in commercial SEO.
Bart Magera
Supplement SEO: How We Run Campaigns for Wellness and Nutraceutical Brands
Supplement SEO is YMYL with a marketing-claim minefield. FDA structure-function rules limit what brands can say, ingredient sourcing transparency matters more than ever, and the post-2023 wellness content quality bar means thin product pages rarely rank. This is the operations doc.
Bart Magera
Crypto SEO: How We Run Campaigns for Exchanges, Wallets, and Web3 Brands
Crypto SEO is one of the most competitive verticals we run and the one where Google trust signals matter most after the post-2022 cleanup. Exchanges, wallets, DeFi protocols, and Web3 brands compete in SERPs that reward founder authority, compliance posture, and editorial-grade content.
Bart Magera
Finance SEO: How We Run Campaigns for Fintech, Banks, and Advisory Firms
Finance SEO is the most competitive YMYL vertical we run. Top-3 SERPs average 600-1,200 referring domains, regulators (SEC, FINRA, CFPB, state banking) constrain content choices, and competitor profiles include legacy banks with 20-year backlink histories. This is the operations doc.
Bart Magera
Medical SEO: How We Run Search Campaigns for Healthcare Practices
Medical SEO sits in the heaviest YMYL classification Google enforces. Clinical authority signals, HIPAA constraints on content, deep competitor backlink profiles, and local plus specialty complexity make healthcare one of the highest-friction verticals we run for clients.
Bart Magera
Legal SEO: How We Run Search Campaigns for Law Firms
Legal SEO is the highest-friction vertical we run for clients. ABA advertising rules, YMYL scrutiny, deep competitor backlink profiles, and local plus practice-area complexity all compound. This is the operations doc we hand to law firm marketing directors during onboarding.
Bart Magera