Blog
Insights from inside the engine room. Real campaigns, real data, real revenue.
- SEO
Bart Magera11 min readMed Spa SEO: How Medical Spas Win New Clients from Search
Most new med spa clients find a clinic the same way: they decide to try Botox or a filler, search "med spa near me," scan the map pack, reviews, and before-and-after photos, and book. Med spa SEO is the work of being the clinic they choose. Here is how it works and what actually moves it.
- SEO
Bart Magera12 min readElectrician SEO: How Electrical Companies Win Local Jobs from Search
Most electrical jobs now start the same way: a homeowner with a tripping breaker or plans for an EV charger searches "electrician near me," scans the map pack and reviews, and calls. Electrician SEO is the work of being the company they call. Here is how it works and what actually moves it.
- SEO
Bart Magera11 min readPersonal Injury Lawyer SEO: How Injury Firms Win Cases from Search
An injury victim searches "personal injury lawyer near me" within days, scans the firms and reviews, and calls one. That firm wins a case worth far more than the click. Personal injury lawyer SEO is the work of being that firm in the most competitive corner of search.
- SEO
Bart Magera11 min readChiropractor SEO: How Chiropractic Clinics Win New Patients from Search
Most new patients find a chiropractor the same way: in pain, they search "chiropractor near me" or "back pain relief," scan the map pack and reviews, and book. Chiropractor SEO is the work of being the clinic they choose. Here is how it works and what actually moves it.
- SEO
Bart Magera10 min readReal Estate SEO: How Agents and Brokerages Win Clients from Search
Most buyers start on a portal, then search a neighborhood, a school district, or an agent before they pick anyone. Real estate SEO is the work of owning those searches. Here is how it works, why you cannot beat Zillow on listings, and where agents actually win.
- SEO
Bart Magera12 min readRoofer SEO: How Roofing Companies Win Local Jobs from Search
Most roofing jobs now start the same way: a homeowner with a leak or storm damage searches "roof repair near me," scans the map pack, reads a few reviews, and calls. Roofer SEO is the work of being the company they call at each of those steps. Here is how it works and what actually moves it.
- SEO
Bart Magera12 min readPlumber SEO: How Plumbing Companies Win Local Jobs from Search
Most plumbing jobs now start the same way: a homeowner with a burst pipe searches "emergency plumber near me," scans the map pack, reads a few reviews, and calls. Plumber SEO is the work of being the company they call at each of those steps. Here is how it works and what actually moves it.
- Link Building
Bart Magera9 min readLocal Link Building: The Tactics That Move The Map Pack
Local rankings are won on relevant local links and citations, not raw domain rating. This is the operator guide to local link building: the tactics that move the map pack, how links differ from citations, and how it changes by industry.
- SEO
Bart Magera13 min readHVAC SEO: How Heating and Cooling Companies Win Local Jobs from Search
Most heating and cooling jobs now start the same way: a homeowner searches "ac repair near me," scans the map pack, reads a few reviews, and calls. HVAC SEO is the work of being the company they call at each of those steps. Here is how it works and what actually moves it.