Blog
Insights from inside the engine room. Real campaigns, real data, real revenue.
- Link Building
Bart Magera13 min read7 Fundamentals That Every Link Building Strategy Needs - An Operator's Field Guide
The seven fundamentals every link building strategy needs: relevance, authority, anchor diversity, velocity, tactic mix, linkable content, and measurement. Here is how we run each one for clients, and the mistakes that break a strategy.
- Link Building
Bart Magera18 min readLink Building: The Operations Guide for SEO Teams and Agencies
This is the working operations doc we hand to new SEO leads, edited for public consumption. Six-phase workflow, eight tactics, four budget tiers, the KPIs that matter and the ones we ignore. Built from client engagements across regulated verticals (supplements, crypto, finance, FMCG, real estate, plus medical and legal SaaS work led by our founder before Mojo Links) over three Google core updates.
- Link Building
Bart Magera8 min readHow To Disavow Backlinks Safely in Google
If your backlink profile looks like a yard sale of spam links, resist the panic. Most search engines already ignore obvious junk. You only reach for the google disavow tool when there’s real risk. In this guide I’ll show you how to disavow backlinks the right way, when to use…
- Link Building
Bart Magera12 min readNiche Relevant Backlinks: Why Topical Relevance Beats Domain Rating
Ever feel like you’re playing darts in the dark when building backlinks? You’re not alone. Backlinks are the bread and butter of SEO, but here’s the twist: not all backlinks will actually help you rank. Some might even hurt. Enter niche-relevant backlinks. These are the crème de…
- Announcements
Bart Magera6 min readMojo Links Acquires Magera Marketing: What Changed
Mojo Links LLC acquired Magera Marketing on December 27, 2024. The merger consolidated link building, technical SEO, semantic SEO, and topical mapping under one delivery team. Here is what changed for clients of both firms and what the new service stack now ships.