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- Link Building
Bart Magera11 min readHow To Find Competitor Backlinks - 4 Discovery Phases
Competitor backlink discovery is the first phase of every link-building campaign we run for clients. This post documents the 4-phase process - identifying the right competitors, extracting the backlink intersection, filtering to the pursuable subset, and handing off to outreach qualification.
- Link Building
Bart Magera7 min readSkyscraper Technique: When It Still Works (and When It Doesn't)
The Skyscraper Technique was the breakout link building tactic of 2015. A decade later it still works in specific conditions and fails badly outside them. This post is when we use it for clients, the operational refinements that beat the original playbook, and the four conditions that disqualify it as a tactic.
- Link Building
Bart Magera9 min readBacklink Cleanup: The Full Workflow for Removing Bad Links Without Wrecking Rankings
So your traffic flatlined. Rankings tanked. You went from page one to page who cares. And now you’re Googling yourself like a desperate ex, wondering where it all went wrong. Here’s the reality: your backlink profile is bloated with garbage. Toxic backlinks. Junk from link…
- Link Building
Bart Magera7 min readHARO Link Building: How We Land Tier-1 Backlinks from Journalist Requests
HARO (now Connectively), Qwoted, Featured, and ProfNet let journalists post requests and sources respond with quotes. The trade is fast: 20-40 minutes daily produces tier-1 placements at DR 70-95. This is the workflow we run for clients.
- Link Building
Bart Magera7 min readDigital PR for Link Building: How We Earn Tier-1 Backlinks
Digital PR is the agency tactic that produces tier-1 backlinks from publications like the Wall Street Journal, Forbes, and Inc. This is the operational workflow: how we build data assets, how we pitch journalists, what conversion rates to expect, and why a single placement compounds into 20-40 secondary links.
- Link Building
Bart Magera9 min readHow Many Backlinks Should a Website Have in 2026? Niche Benchmarks + Decision Framework
Key Takeaways: A homepage should have at minimum of 50 to 70 high-quality backlinks from unique referring domains Internal pages need 10 to 100+ backlinks depending on keyword difficulty and niche Quality, relevance, and authority matter more than quantity Each backlink should…
- Link Building
Bart Magera7 min readBroken Link Building: How We Replace Dead Resources for Clients
Broken link building turns dead web resources into editorial backlinks for clients. This is the workflow we run: how we find broken links worth pursuing, how we build replacement assets, how we pitch webmasters, and the realistic conversion rates we plan around.
- Link Building
Bart Magera8 min readLink Equity: How Authority Flows Between Pages
Link equity (or link juice) is the PageRank-shaped authority that flows from one page to another through every link. This is the operational guide we use to plan client internal architecture, prioritise which pages receive external backlinks, and recover sites that have spent their equity badly.
- Link Building
Bart Magera13 min read7 Fundamentals That Every Link Building Strategy Needs - An Operator's Field Guide
The seven fundamentals every link building strategy needs: relevance, authority, anchor diversity, velocity, tactic mix, linkable content, and measurement. Here is how we run each one for clients, and the mistakes that break a strategy.