Author
Bart Magera
Bart Magera is the founder of Mojo Links. Ten years across YMYL verticals (legal, medical, finance, supplements, crypto, gambling). Trained under Koray Tuğberk Gübür's Topical Authority framework. Author of two SEO books and international speaker.
84 published posts
Unlinked Brand Mentions: Why They Matter More in The Age of AI
An unlinked brand mention is the web talking about you without a link. It passes no PageRank, so plenty of SEOs dismiss it, and plenty oversell it. The honest answer sits in between, and it has shifted now that AI engines surface brands by how often they are mentioned, link or not.
JavaScript SEO: How I Diagnose and Fix Rendering Problems on Client Sites
Google can render JavaScript, but not instantly and not always the way you expect. This is how I diagnose whether Google actually sees a JS site's content, the rendering problems that hide it, and the fixes I apply, framed as what I do on a real client audit.
The SEO Audit Checklist I Run Before Touching a Client Site
A 200-item checklist with no priority is a to-do list, not an audit. This is the checklist I actually run for clients, grouped by the phases I work through, with what I check, why it matters, and how I rank the fixes by impact versus effort.
Types of Backlinks: The Taxonomy I Use To Rank Them by Value
Most "types of backlinks" guides dump 25 types in a flat list and leave you to guess which matter. This one groups them into four value tiers, from the editorial links that earn rankings to the PBN links that earn penalties, with a verdict on each.
Linkable Assets: The Content I Build When The Goal Is Links
Most content earns zero links because it was never built to. A linkable asset is the opposite: content engineered to give other writers a reason to cite you. Here are the six types I build, how I choose between them, and why creating the asset is only half the work.
Gambling SEO: How We Run Search Campaigns for Igaming Brands
The operator guide to gambling SEO: why organic outranks restricted paid channels, the trust and licensing signals that rank iGaming sites, the money-vs-informational keyword split, and a real casino campaign.