Author
Bart Magera
Bart Magera is the founder of Mojo Links. Ten years across YMYL verticals (legal, medical, finance, supplements, crypto, gambling). Trained under Koray Tuğberk Gübür's Topical Authority framework. Author of two SEO books and international speaker.
84 published posts
PBN Link Building: Why We Do Not Use Private Blog Networks (and How To Spot Them)
PBNs (private blog networks) are the SEO tactic that worked great in 2014, looked dead by 2018, and still gets sold to unsuspecting buyers in 2026. This is the explainer: why they fail now, how Google detects them, and the patterns that identify a PBN reseller pitching you.
What Is a Backlink? The SEO Pillar Explained for Operators and Beginners
A backlink is a hyperlink from one website to another. Backlinks remain the strongest single ranking signal in 2026 and now feed AI Overview citations as well. The definitional pillar with the full operator reading list.
Link Prospecting: The Qualification Scorecard We Run for Clients
Link prospecting decides 80% of a campaign's outcome before a single outreach email goes out. This post documents the 5-criterion weighted scorecard we use to qualify (or kill) every candidate, the kill thresholds we apply on the spot, and the 300 to 60 to 8-12 funnel math from real client engagements.
Google Algorithm Update Recovery: The 90-Day Operator Cadence
Recovering from a Google algorithm update is a 90-day operation, not a weekend fix. This post documents the 3-phase operator cadence we run after a confirmed algorithmic cause, with weekly deliverables and 3 checkpoint metrics at week 4, week 8, and week 12.
Sudden Traffic Drop Diagnosis: The 60-Minute Triage Process
A sudden organic traffic drop costs revenue on a 30-90 day lag. The diagnostic window is short. This post documents our 60-minute triage: the 4-axis decision tree, what we check in each phase, and the 1-page report we hand the stakeholder within 2 business hours.
Nofollow Links: When They Help, When They Hurt, and How To Use Them
Nofollow links still influence rankings in 2026 even though Google calls the attribute a "directive." The operator workflow for using nofollow correctly across outreach, content, and audits.