Author
Bart Magera
Bart Magera is the founder of Mojo Links. Ten years across YMYL verticals (legal, medical, finance, supplements, crypto, gambling). Trained under Koray Tuğberk Gübür's Topical Authority framework. Author of two SEO books and international speaker.
84 published posts
Link Building KPIs: The Four That Matter and The Twelve To Ignore
Most link-building reports are theatre. Twelve metrics on the dashboard, none of them connected to revenue. This is the measurement framework we use: four KPIs that earn a row in the client report and the twelve vanity metrics we explicitly refuse to report on.
Crypto SEO: How We Run Search Campaigns for Web3 Brands
The operator guide to crypto SEO: why organic outranks restricted paid channels, the trust signals Google demands of web3 sites, the ranking factors, and what a real exchange campaign produced.
Link Building Timeline: How Long Until Backlinks Move Rankings
New backlinks do not move rankings the day they go live. There is a Google-indexation lag, a scoring lag, and a ranking-stability lag stacked on top of each other. This is the operational timeline we set with clients so expectations match reality.
How To Check Backlinks Manually: The Step-by-Step Workflow Without a Paid Tool
A manual backlink check is the first move in many of our spot-audit calls. The 4-method sequence we use - Google Search Console, search operators, view-source, and Chrome DevTools - and when manual checking is enough before paying for a full audit.
Link Building Budget: How To Plan Spend by Vertical and Campaign Tier
Link building budgets are usually set by trial and error or vendor pitches. This is the budget framework we use to plan client engagements: what each tier actually buys, how vertical multiplies the floor, and the break-even math that determines when in-house outperforms agency or vice versa.
Finance SEO: How We Run Search Campaigns for Financial Brands
The operator guide to finance SEO: the YMYL and E-E-A-T bar Google holds financial sites to, the ranking factors, a step-by-step strategy, and what a real fintech campaign produced.