Author
Bart Magera
Bart Magera is the founder of Mojo Links. Ten years across YMYL verticals (legal, medical, finance, supplements, crypto, gambling). Trained under Koray Tuğberk Gübür's Topical Authority framework. Author of two SEO books and international speaker.
84 published posts
Anchor Text Distribution: Tactics and The Recovery Workflow We Use for Clients
Anchor text is the single most undermanaged ranking signal. The distribution, tactic-by-tactic patterns, and recovery workflow we run for clients in YMYL and competitive verticals.
Negative SEO: How To Detect Link-Based Attacks and Respond
Negative SEO is rare but real. A competitor or disgruntled party points hundreds of toxic links at your site to trigger algorithmic suppression. Most attacks fail because Google has gotten better at ignoring them, but the ones that succeed cost months of recovery. This is how we detect and respond.
How To Run a Backlink Audit: The Step-by-Step Workflow We Use for Client Recovery
A backlink audit is the diagnostic that converts a raw link profile into a 5-bucket action list. We run it on every new client engagement and quarterly thereafter for active campaigns. This post documents the workflow we use: setup, benchmarking, the 4-criteria filter, the 5-bucket classification, and the gap analysis that produces the next quarter's prospects.
Supplement SEO: How We Run Search Campaigns for Wellness Brands
The operator guide to supplement SEO: the FDA-compliance and trust signals that rank nutraceutical brands, the ranking factors for product and content pages, and what a real link campaign produced.
Outreach Email Templates: The Six We Actually Use for Client Campaigns
Most outreach templates posted online were either never tested or stopped working three years ago. These are the six we actually run today across guest posts, broken link, niche edits, digital PR, resource pages, and reclamation. Each one is in our Pitchbox library right now.
Link Building Statistics 2026: 50 Data Points That Decide Who Ranks and Who Doesn't
Forget what some AI bro told you in a Discord.Backlinks still matter. They always did. Despite Google’s PR spin about "great content" and "helpful updates," every serious SEO knows the game runs on links. Real links. From real sites. With real authority. The difference now? It’s…