Author
Bart Magera
Bart Magera is the founder of Mojo Links. Ten years across YMYL verticals (legal, medical, finance, supplements, crypto, gambling). Trained under Koray Tuğberk Gübür's Topical Authority framework. Author of two SEO books and international speaker.
84 published posts
Guest Posts vs Niche Edits: Which Link Building Strategy Wins in 2026?
TL;DR Guest posting and niche edits are both effective link building tactics. One gives you full control and brand authority. The other taps into existing content for fast backlinks. Which one’s better? It depends on your SEO goals, timeline, and resources. If done right, both…
DR vs DA vs Ur: Which Backlink Metric Actually Predicts Rankings?
Domain Rating from Ahrefs, Domain Authority from Moz, URL Rating, Trust Flow from Majestic. Four metrics that score the same thing differently and disagree often enough to confuse buyers. This is how we use each one and which one actually predicts ranking outcomes.
Link Building Tools: What We Actually Use for Client Campaigns
Most "best link building tools" posts recommend ten of everything because the writer is paid affiliate commissions. This is the tool stack we actually use across client campaigns: what we run daily, what we run quarterly, the best free options, what is overrated, and how the costs add up.
Dofollow Backlinks: The Link Type That Makes or Breaks Your SEO
You want rankings? Get in line. Google doesn’t hand them out. It watches. It waits. And it only moves when someone credible points a finger at your page and says, “This one.” That finger is called a dofollow backlink. Key Takeaways Without dofollow backlinks, your website is a…
Medical SEO: How We Run Search Campaigns for Healthcare Practices
The operator-level guide to medical SEO: the ranking factors that decide health searches, the E-E-A-T and HIPAA bar Google holds medical sites to, local search, and how difficulty shifts across specialties.
Toxic Backlinks: How We Identify and Score Them for Clients
Toxic backlinks are the small percentage of a backlink profile that genuinely damages search performance. Identifying them correctly matters more than removing them aggressively. This is the scoring framework we use to separate real toxicity from low-quality-but-harmless links.