Author
Bart Magera
Bart Magera is the founder of Mojo Links. Ten years across YMYL verticals (legal, medical, finance, supplements, crypto, gambling). Trained under Koray Tuğberk Gübür's Topical Authority framework. Author of two SEO books and international speaker.
84 published posts
GEO vs SEO: How They Differ, and Why You Need Both
GEO and SEO get pitched as a fight, as if you have to pick. You do not. Generative engine optimization is built on the same fundamentals as search engine optimization; it adds a layer, it does not replace the base. Here is what they share, where they differ, and how I run both.
Google SpamBrain: How Google's AI Detects Manipulative Links
Google's spam detection stopped being a list of rules and became machine learning. SpamBrain is the system, and it changed link building: it catches patterns no rule could spell out, and it usually neutralizes manipulative links rather than penalizing them. Here is how it works and how I build around it.
Dental SEO: How Dental Practices Win New Patients from Search
Most of your future patients find a dentist the same way: they search "dentist near me," scan the map pack, read a few reviews, and book. Dental SEO is the work of being the practice they choose at each of those steps. Here is how it works and what actually moves it.
How To Rank in Google's AI Overviews: What Actually Gets You Cited
Most "rank in AI Overviews" guides are tip lists. The honest, data-backed truth is simpler: AI Overviews cite pages that already rank in the classic top 10, and Google says there is no special trick. Rank first, then be the most extractable, trustworthy source. Here is how I do both.
Link Schemes: How We Interpret Google's Policy in 2026
Google's Spam Policies on link schemes are deliberately broad. The policy text gives Google room to interpret tactics case-by-case. This is how we interpret the policy day-to-day on client work: clear violations, grey-zone tactics, and the patterns that actually trigger manual action.
LLM SEO: How I Get Client Sites Cited in AI Answers
LLM SEO is making your brand the one AI engines cite when someone asks. It is less a new discipline than a new finish line: the same authority, mentions, and structure that win in Google decide what ChatGPT and Perplexity recommend. Here is how I run it for clients, and how it reframes link building.