Blog
Insights from inside the engine room. Real campaigns, real data, real revenue.
- Link Building
Bart Magera10 min readTiered Link Building: What It Was, Why Google Killed It, and What Works Now
Tiered link building was a backlink pyramid: weak automated links pointing at stronger links to power them up. Google spent a decade dismantling it, and in December 2022 SpamBrain started neutralizing the links outright. Here is what the tactic was, why it collapsed, and where that budget earns a return now.
- SEO
Bart Magera9 min readBrand Mentions for SEO: Linked, Unlinked, and AI Citations
Most SEO budgets still treat a mention without a link as a failed pitch. That math is out of date. The same editorial naming that builds your entity in Google now decides whether AI engines name you in answers. Here is the value model behind linked, unlinked, and AI-cited mentions, and the three lanes for earning more of them.
- SEO
Bart Magera12 min readAI Visibility Tools: 9 Trackers Ranked for Client Work
Nine AI visibility tools, one yardstick: engines covered, what gets measured, competitor tracking, and price. Every page-one comparison of these trackers is written by a vendor ranking its own product first. This one is not. Here is where each tool fits, from a $29 entry plan to enterprise quotes, and the one thing none of them can do.
- SEO
Bart Magera10 min readChatGPT Brand Mentions: How To Track and Earn Them
When a buyer asks ChatGPT for the best option in a category, it names a few brands inside the answer. Those ChatGPT brand mentions, not the linked citations beneath them, are what get you recommended. Here is how to track them and how to earn them.
- SEO
Bart Magera9 min readBrand Mentions in Google Gemini: How To Track and Earn Them
Google Gemini names a short list of brands inside its answers, and for many queries it picks them by grounding in live Google Search. That makes your Search reputation the lever. Here is how to track brand mentions in Gemini across all three surfaces, why your brand may be missing, and how to earn the mention.
- SEO
Bart Magera13 min readHow To Get Your Brand Mentioned in ChatGPT and AI Search
AI assistants answer a buying question by naming a short list of brands. You cannot optimize your own site into that list, and there is no setting to flip. Getting mentioned in AI search is an editorial job: being named, often, on the sources these models trust. Here is how that works.
- SEO
Bart Magera13 min readAI Brand Mentions: What They Are and Why They Matter
When a buyer asks ChatGPT for the best option in your category, it names a few brands. An AI brand mention is your name making that list. Here is what they are, how they differ from citations and backlinks, and why zero-click AI search makes them the visibility metric that now counts.
- Link Building
Bart Magera15 min readLink Building Canada: How I Earn Links for Canadian Brands
Canada is a two-language search market sitting next to the largest English-speaking one on earth, and most link builders treat it like a province of the United States. That is the mistake. Here is how link building actually works for a Canadian brand, what shapes the cost, and how to choose someone to run it.
- Link Building
Bart Magera14 min readLink Building Services Uk: How I Earn Links for British Brands
Anyone can register a .co.uk, so the domain itself proves nothing. The UK link market is large, mature, and fiercely competitive, and the authority that moves rankings sits with a handful of national publishers and a sophisticated digital-PR scene. I have run SEO across a UK property, and here is how link building actually works in Britain, what it costs, and how to choose someone to run it.